OUR STORY
I couldn't find swimwear that felt like me, so I made it for you. I hope Casa Blu makes you feel empowered to step outside of your comfort zone, while still feeling completely comfortable in your own skin.
- Holly, Founder
WHY CASA BLU EXISTS
Casa Blu started the way most good things do – I couldn't find it. So I made it.
Casa means home. Blu means the sea. It's the feeling of arriving somewhere you belong and the sea is home for me.
Admittedly I have not surfed all my life, this was a passion found only a few years ago. I became obsessed.
But I kept running into the same problem. I couldn't find swimwear that actually worked for how I wanted to live. I asked around and found I was not the only one.
The surf-functional stuff was loud, printed or built purely for performance. The minimal pieces looked incredible but are not fit for surfing. I wanted something simple – something I could actually surf in, that looked good and lasted.
WHAT CASA BLU IS
Casa Blu sits between surf and fashion without fully belonging to either. Not a surf brand that sacrifices style. Not a fashion brand that sacrifices function. Just incredibly well-made swimwear for women who genuinely live by the ocean.
Every piece has to look timeless, work in the surf, and last. That's it. No trends, no gimmicks.
HOW WE MAKE IT
All Casa Blu pieces are made from REPREVE® – a high-performance fabric made from recycled plastic bottles. Soft against your skin, built to take years of salt water, chlorine and movement without losing its shape or colour.
Sustainability is built into every piece from the ground up – right down to our biodegradable packaging.
We believe in quality – buying less, buying better.
WHO IT'S FOR
Casa Blu is for the woman who feels most like herself near the water. She surfs, swims, spends long days outside. She cares about what she wears and why it's made. She'll stop to talk to a stranger just because.
She has a way of making the people around her feel good – without even trying.
This one's for her.